Client: Meaningful Hospitality
Role: Design + Direction
Type: Brand Identity
Meaningful Hospitality was created by Tyler Hill, a coffee and hospitality specialist in Colorado Springs. He had worked and thrived in the service and hospitality industries for years, even co-owning a cafe called Loyal Coffee.
He approached me when he was in the process of building out a consulting business that would help people develop incredible hospitality systems of their own. We developed a brand that felt unique to his style and personality that stood out in a bland consulting brand world.
We landed on something that felt approachable and navigated the border of fresh and professional. The pineapple is used as a background element often as it is a well-known hospitality symbol.
*moodboard
One of the most fun parts of the project was creating a set of 3 illustrations that were related to Tyler’s Hospitality Ecosystem. Each illustration had unique elements, utilized colors and symbolism, and was capable of standing on its own or in a group setting.
